Broadcast Interactive Multimedia Touch Screens
The broadcast media landscape is becoming more and more competitive as broadcasters compete with mobile platforms and streaming services for eyeballs. Television broadcasters need to provide exceptional content to their viewers in a way that is unique and engaging. Live broadcasting in the form of news and sports needs to be dynamic and adapt quickly to the latest breaking information.
Aside from the visual component of a broadcast that viewers see, there is a complex network of systems in the background that are necessary to get the video and audio captured in the studio and to the viewers at home. These systems are going through dramatic changes as traditional control interfaces such as master control switchers, routers and audio mixers become touch enabled. Touch screens allow these interfaces to change at the flip of a switch, or more accurately, a touch of a screen.
Touch screens allow broadcasters to provide engaging and enriching content using interactive display walls on-set as well as making the behind the scenes workflow more efficient.
- On-Set Interactive Displays are used by many live broadcasters to convey information effectively and quickly. Business analyst use touch screens to easily illustrate trends in market activity or analyze data. Sports broadcasters can use touch screens to illustrate plays and dissect key turning points in a game. Weather reporters can show incoming radar reports locally, nationally and globally with seamless transitioning. These functions allow for dynamic presentations, adding a unique dimension to standard broadcasts.
- Control Interfaces can also benefit from the use of touch screens. Many of the daily operations occurring in the background of any production involve functions such as video and audio routing, color correction, audio mixing and graphic insertion. As these functions are consolidated into a single interface, touch screens must be used in order to quickly switch between functions, keeping up with the demanding pace of live productions. This is important for simplifying the workflow and allowing broadcasters to push content to the air much faster.
Touch screens that use ShadowSense technology offer some of the best solutions available for applications in broadcasting and touch games. Some of the key advantages are:
- Scalable from 8” to 267” to cover both control room interfaces and large studio back drops
- High ambient light immunity for brightly lit studios or outdoor broadcast environments
- Simultaneous recognition of finger and pen inputs for play-by-play commentary
- Filters inputs based on size, opacity and frequency eliminating accidental inputs and avoiding on-air blunders
We invite you to contact us to learn more about what makes ShadowSense ideal for broadcast media applications.