How does an auto dealership attract and engage the kind of customers who will pay top dollar for vehicles and add-on service packages? The answer lies beyond good salesmanship, and requires leveraging technology.
You have to create a pleasing, fun and engaging environment that will retain customer interest, and expose them to the range of possibilities in terms of models and accessories. The customer should leave with a memorable emotional experience as a result of their interaction in the dealership.
An effective method to achieve the latter is to leverage digital signage.
Using interactive digital signage in car dealerships:
Interactive, digital signage can be a conversation starter with your customers and prospects, and the targeted marketing messages can help you clinch the deal while giving you both up selling and cross selling opportunities.
For both independent dealers as well as dealer franchises, interactive digital signage is a very powerful communication medium.
ShadowSense proprietary touch screen technology, which is both affordable and low maintenance, is perfect for use as interactive signage in your car dealership.
Learn about digital menu boards.