Retail Digital Signage
With merchandizing, location and physical layout playing such a large role in retail store marketing, the retail industry has a significant opportunity to leverage digital signage to maximize profitability while building customer loyalty and brand awareness.
As a retailer, you can increase store traffic to a great extent by using digital signage which leverages touch technology.
Digital signage in a retail setting achieves a number of goals, including:
- Keeping shoppers engaged by offering hyper targeted promotions on screens next to shelves, based on location and time of the year.
- Attracting new shoppers by installing touch screens in storefronts and enabling them to interact with content such as product information, social media pages and daily deals.
- Establishing an emotional connection in real-time with buyers by flashing their photos at the checkout counter and adding personalized greetings.
Digital signage hardware and panels transform your static, boring store into an exciting dynamic location for shoppers. These displays create a modern vibe for your establishment and generate enough excitement to turn one time buyers into repeat customers.
ShadowSense patented touch technology is equipped with unique features that meet your retail digital signage needs.
- ShadowSense is a perimeter based solution so it is scratch resistant and vandal proof. Touch functionality will work even if the screen is smashed.
- Can be configured so that shoppers can provide input from gloves, fingers, keys, etc. Screen ignores the presence of undesirable objects like chewing gum, water drops and grease spots.
- Compatible with major operating systems including Android, letting stores stream content using commonly available media players.
- Available in sizes ranging from 8” to 267” so stores can install screens based on how much space is available.
- No drivers are required so shoppers can flick, swipe, pinch, tap, and double tap on the screen without any lag in response time.
Click here to see how ShadowSense touch screens can be used to make the retail experience more exciting!