To build excitement around the DVD/Blu-ray release of the fourth season of Game of Thrones, HBO Home Entertainment put together two events featuring ShadowSense powered touchscreens that allowed fans to interact with the word of Westeros and view behind the scenes footage from the DVD/Blu-ray.
The events took place at the world famous Hôtel de Glace (Ice Hotel) in Quebec City and at the Chill Ice House in Toronto. Both venues were selected for their unique construction, made entirely of ice. With ambient temperatures well below -10 degrees Celsius, fans were encouraged to keep their gloves and mittens on while interacting with the screens. ShadowSense’s ability to detect the shape and size of the touch object ensured that the screens were responsive to user touches despite the harsh environment.