Marketing

Digital signage and interactive kiosks have been taking the marketing world by storm. However, their immediate value can be seen when used in a self-serve customer service fashion. Customers today desire quick, streamlined, and stress-free processing, whether it’s in a grocery store line or at an airport. Airports have been quick adopters of check-in and […]

Your marketing team’s goal is to increase brand recognition and trust so that they can meet your business goals of increasing sales. Marketers know the importance of branding in each and every element of a marketing campaign. You want to create something that reflects what you do, and who you are. Your messaging is just

The current climate in retail is changing from building it and hoping they will come, to creating an experience that can’t be reproduced online. With the increasing popularity of online shopping, and the endless availability of items available on the internet, customers are now demanding an experience economy for in-store shopping that starts with personalization.

Business models of all shapes and sizes rely on data to understand what’s working for them. Retailers focus on demographics, sales, purchase patterns, and the popularity of specific items. The process for collecting some of this data, however, was often very costly and relied on receiving feedback from customers through online surveys. Thankfully, touch screen